Image by The Daring Librarian via Flickr

Social media has given companies unprecedented access to their target audience. Not only are they able to provide a way for customers to see what is going on with their business but they can catch negative or positive feedback through live monitoring of sites like Twitter.

This also presents an issue – stories that they were once able to quietly take care of (or ignore) can now take on a life of their own. Through the Internet, an incident either large or small can escalate until it threatens the reputation of a company that is left scrambling to fix things.

Below are four examples of how different major franchises tried to put out the flames that were sparked through social media during times of crisis.

1. Nestle

Back in 2010, a video was launched by nonprofit Greenpeace about Nestle’s sourcing of a company known as Sinar Mas. For those that don’t know, Sinar Mas is the largest palm oil producer in Indonesia. It has been alleged to be responsible for mass deforestation that resulted in both the endangerment of natural species and the destruction of a number of communities.

The video targeted Nestle for its financial support of this company, which is also known to use cheap labor to create its product. Not taking into account the open and viral nature of social media, it did not launch an effort to deal with the problem in a constructive way. Nestle didn’t speak to their customers or Greenpeace or even pretend to consider the issue. Instead, it contacted Google and asked the Internet giant to remove the video from search results and the original YouTube clip.

…More at How Businesses Manage a Social Media Crisis

More Reading

• Plan B Week 5: Sourcing & Creating News
• Plan B Week 4: Magnet Content Planning
• Plan B Week 3: Building The Plan B Website
• Plan B Week 2: Your Topic & Voice
• Plan B Week 1: Starting Your Own Information Business

Getting more attention or readers for your blog is always a great concern. It translate to getting more traffic by offering what potential readers want. See below for some tips I found online and thought I would share with you.

Image by kullin via Flickr

With practically everyone and their cat writing a blog these days, you need to distinguish yourself to get noticed. That can be difficult sometimes, but certainly not impossible. Keep reading for some tips to give your blog a better chance of getting found and read.

This article picks up on where I left off in a previous article. In that piece, I covered the importance of creating a great headline, explained how linking to older posts can help you, and why you should link to other bloggers. I also touched on details such as filling in your page title and description, creating URLs that look good in social media, and attracting and keeping an audience by blogging more than once a month.

That may sound like a lot, but there's always more to learn. Neil Patel introduces these points in the form a negative – “don't do this” – but I prefer phrasing them in a positive way. I believe you'll remember them better if you're told what to do up front rather than what to avoid.

I'll start these new tips off by talking about how you write your post. The phrase “keep it simple” never applied to anything like it applies to the web. For all the images and videos you may find online, much of the most valuable web content comes in the form of text. Unfortunately, most people reading on the Internet have short attention spans. There's always the distraction of something else to click, checking Facebook or Twitter, and the fact that an electronic display still isn't as easy on the eyes as words on paper – especially if your visitors are reading your words of wisdom from a small mobile device….More at More Ways to Get Attention For Your Blog

More Reading

• The Secret Potion of SEO: Dos and Don’ts of Writing SEO Press Releases
• Internet Marketing Strategy: Going Inbound
• Give Your Blog a Fighting Chance

Big news!

I just got word that my buddy Austin Walsh has opened doors for his Six-Figure Incubator.

This baby rocks!

You’ve gotta get onto this while you can.

CLICK HERE for access now!

If you haven’t heard about Austin here’s the inside scoop.

Austin manages the Facebook Fan pages for heavy hitters such as…
* Bestselling author Mark Victor Hansen of Chicken Soup For The Soul
* Famous motivational speaker Les Brown
* Pretty Woman producer Gary Goldstein.

This guys knows how to make money with social media.

by some_communication under CC BY-ND  with wpseopix.com

This is Social Media

.

In Austin’s first year online he pulled in over $300,000 in sales.

And get this…
He did it while still in High School.

He did it without paying for any traffic.

He did it using ONLY social media ? especially Facebook.

How did he do it? It’s all revealed in Six-Figure Incubator.

In Six-Figure Incubator you get a whopping 30 hours of step by step videos and world class content for (drum roll please)…

Only $67.

Yep, you’re reading that right.

Only $67.

Plus…

He’s throwing in a whole bunch of cool bonuses.

In Six-Figure Incubator discover:

The right way to set up Facebook to get loads of fans. This is the same system Austin used to help an international singer get nearly 500,000 fans.

How to get those social media visitor s and fans to hand you cash. Simple secrets you can use to turn Facebook, YouTube and Twitter into a cashflow stream.

How to get big mailer s to mail YOUR offer s to their lists. This secret is how Austin gets the biggest names in Internet Marketing to mail for him… while still in his school.

The most critical step before making the sale. It’s how Austin built a list of over 50,000 people

And much, much more…

Here’s the link to a video that explains it all.

CLICK HERE now!!

SPECIAL NOTE

Six-Figure Incubator is only available for a few days. So go ahead and click on the link now while it’s available.

Thanks

Fitzroy